Tech Vision
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Digital Signage
Usages of digital signage
The digital signage is more flexible than traditional static signs. It provides an interactive multi-displaying solution to reach target groups, which is widely used in indoor or outdoor venues for advertising, information broadcasting, brand building and entertainment provision purposes.
Using digital signs in a retail environment has many features and benefits not offered by static displays and signage. Dynamic digital signage can grab a customer's attention and influence their purchasing decision right at the point of purchase.
It also eliminates the high cost of creating and distributing print ad campaigns. Digital signage is instant and offers the ability to change promotions immediately for various products or particular customers. Another advantage of digital displays over static is that retailers can earn money with their digital signage network by selling advertising space to their suppliers. - Advertising: Retail outlet (in-store digital promotion) - Information broadcasting: Airport terminals (flight information), Banks (stock price list), Hospitals (queuing system) - Brand building: Corporate/Brand image promotion - Entertainment provision: Theaters (new film promotion)
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